Recent shifts have changed not only what we buy and where we buy it, but also how we pay for our purchases – and now these consumer behaviours are here to stay
The end of last year was instructive for retailers. The months of October to December have traditionally been retail’s golden quarter, covering the shopping periods of Black Friday and Christmas. But due to the pandemic, the last two golden quarters have been like no other. As well as facing a raft of new practical issues when it came to shopping, consumers and merchants alike re-evaluated how they wanted to live, work and shop in the future.
There are valuable lessons for merchants to learn from the experience. Rob Cameron, CEO of Barclaycard Business, is ideally placed to offer insights into the consumer trends that have emerged and how they will continue to evolve.